Redesigning Engagement Tools for Conversion

As part of the company’s Product-Led Growth strategy, I redesigned several underdeveloped marketing and engagement tools that had previously been built in an ad-hoc, inconsistent manner. This included key pages like the Freight Rate Calculator, Port Congestion Viewer, and the high-traffic Shipment Tracker. My focus was on improving usability, visual consistency, and driving conversion by embedding onboarding techniques, contextual nudges, and subtle “Move to Paid” cues across the experience - ultimately positioning these tools as gateways to the full GoTrack product.