GoComet Product Launch

As part of GoComet’s first major product launch, I was a core member of the launch committee, contributing across strategy, design, and execution. The goal was to position GoComet’s logistics tools for a broader B2C audience while improving visibility of existing B2B products. I led the creation of a unified design system, designed UI for new features, and conducted user research to guide product decisions. I also developed marketing illustrations, coordinated across teams, and conceptualized visuals for teasers, product explainers, and client testimonial videos - ensuring a consistent and engaging experience across all launch touchpoints.